Author: Created: 2/16/2016 11:46 AM RssIcon
Mallette Road Blog
By Kelmscott Communications on 8/15/2017 7:00 AM

Each year, as a new class of juniors advances through high school, they and their parents begin the process of identifying and applying to colleges they want to attend. As the parent of twins entering their junior year, I’ll be doubling down on this. Part of that process involves a campus visit to the school or schools your teenager is most interested in attending. 

By Kelmscott Communications on 5/8/2017 7:00 AM
What do you get when you put 10 college students and a professor in a press room? A lot of energy and a glimpse into our future. Judging from the enthusiasm and talent in the group, I am confident in saying that we are in capable hands.
By Kelmscott Communications on 3/8/2017 7:00 AM

Don’t you love having a personal project that aligns with your professional work? I absolutely adore the idea of a project that has to do with design, print and all things paper. 

I recently had the pleasure of creating the look and feel of my son’s Greek Orthodox baptism and reception. I put my creativity and passion for paper to work as I took on the task to create not only the invitation to the event, but also the centerpieces for the reception. 

By Kelmscott Communications on 2/16/2017 7:00 AM

It’s no secret—we are living in a digital age. Don’t think so? Next time you are out and about just pay attention to how many people are walking head down with their eyes glued to their smartphone. Hey, if you see me I might be one of those people too! Technology—specifically the smartphone—has enriched our lives in many ways. We have instant access to information, there’s an app for just about everything, and we can be more connected to our circle of friends, family and business contacts in ways we never dreamed about 10-15 years ago.

By Kelmscott Communications on 1/18/2017 7:00 AM

Happy New Year, everyone! With 2017 in full swing, most people have set goals for themselves – both personally and professionally. If you haven’t set your goals yet, no worries, there is always time. Here’s the glitch, though: Did you know that 72 percent of resolutions are broken by February 1? That’s only one month in! Sometimes, we all get grand ideas in our heads and commit to doing things that are way out of reach. If you want to set goals that are achievable to improve yourself in 2017, here are three simple tips to set yourself up for success.

By Kelmscott Communications on 1/16/2017 7:00 AM

What do socks, wrapped gifts and cans of food have to do with success? Everything.

Let’s start here: How do clients choose to buy from you? We often consider identifying prospects and customers by exploring their buyer personas. (A buyer persona is a profile of your client’s attitudes, concerns and criteria that shape them as a consumer.) Our focus on the clients is right and good, but we also need to take time and evaluate our own persona as a company.

By Kelmscott Communications on 12/22/2016 7:00 AM

It had been a long time since I thought about giving a theatrical performance: the lights, the stage, the audience. But that changed recently when my oldest daughter was bitten by the acting bug. Suddenly, I was tossed back into the world of theater, and now I am looking at it from a new perspective. In preparation for her roles, we work together on diction, facial expressions, and eye contact.

By Kelmscott Communications on 12/15/2016 7:00 AM

Recently, our family tried something new. Instead of our usual daycare, we hired a babysitter. Enter Allison. Allison is in college. She drives a car. She has a tattoo. In short, Allison is cool. The kids loved her because she “got” them. She listened to their favorite musical artists and also introduced them to new music. They played fun (mom-approved) apps on Allison’s phone. She focused on the kids’ interests. Essentially, she was relevant. As a result, the kids trusted her to be their expert in music and all things cool. 

By Kelmscott Communications on 12/7/2016 6:00 PM

Reflecting back on the World Cup this past year, seemingly everyone jumped on the bandwagon and became an overnight soccer fan. In the United States, soccer (futbol) does not have the enormous fan base or the notoriety it has in the rest of the world, yet a few weeks ago over 25 million people tuned in to watch the United States play Portugal. Crazy!  

By Kelmscott Communications on 11/30/2016 6:00 PM
I was speaking with my doctor recently, a man for whom I have a tremendous amount of respect. He referred me to see a specialist about some allergies I’ve been struggling with. When I told him this specialist had a policy that required patients to pay upfront and then get reimbursed by insurance after the fact he chafed! He said, “Whatever happened to helping people first and taking care of the payment after the fact?”