By Kelmscott Communications on 11/6/2014 2:56 PM

At Graph Expo this year I picked up a great piece at the Canon booth titled “Why the Brain Prefers Paper” by Ferris Jabr, Associate Editor. Published in the November 2013 edition of Scientific American, it served as a great reminder of how we need to try and use multiple platforms for our messages.  Granted, print is just one of them, but it is one that can add greater value to your campaigns and ultimately create better response rates.

Print and direct mail have been kicked around enough and it’s time to remind ourselves of the science of print on paper.