By Kelmscott Communications on 9/29/2014 2:48 PM

• Currently 50% of the population is under 30 years of age.
• There are now over 200 million blogs, 34% of which express opinions.
• 78% of people trust the recommendation of a fellow buyer, while just 14% trust advertising.

Watch “This is Ed” Video here.

By Kelmscott Communications on 9/8/2014 2:52 PM

We recently dropped off our first child at college and the next one is currently shopping for her choice for next year.  Yes, back to back college kids.  It has been very interesting to see how they manage the process and especially interesting to see which of the materials they received were produced by Kelmscott.  The material has been varied from very simple to extremely intelligent and complex direct mail, viewbooks and email.  Some have contained promotional products and some links to student produced YouTube videos.  But the real test is the campus tour.