As a full-service marketing solutions provider, Kelmscott offers complete services from strategy and creative through production, fulfillment and analysis. While some clients leverage specific capabilities to complement what they offer in-house, others find that utilizing our full suite of services can make a great impact on their business.
We like to note that, while technology and media have changed since our founding in 1936, our drive for innovation and personal attention to our work have remained at the forefront. In fact, we are one of the few companies to offer such an expansive suite of services and technologies to help you manage, control and measure your creative and marketing initiatives with 100% accountability.
Deep Creative and Production Resources
We've assembled a team of people at Kelmscott Communications who are specialists in their chosen fields. Knowledgeable, service-oriented people help us deliver uncompromised execution and production of every project.
The five members of our executive team are each 20+-year marketing veterans and experts in key areas such as higher education, association management and consumer marketing. Our production and creative team members are dedicated, knowledgeable and well-versed on new technology. And our account executives and operational staff help us meet even the toughest deadlines with excellent communication and follow-through.
Investing in Our Future
Kelmscott Communications continually reinvests in technology to meet the demands of a rapidly evolving industry. Marketing solutions are only as good as their execution, and that's why we have gone to extraordinary lengths to expand our in-house capabilities. By making key capital improvements and expanding our facility, we've increased our ability to handle larger, more creative and complex production challenges and improved turnaround times.
The dedicated Kelmscott team is ready to help you realize the promise of digital media by bringing email marketing, promotional websites, mobile apps and other interactive opportunities to life.
Easy system integration and support
We can work with all aspects of your marketing, including how it directly correlates to your internal reporting, KPIs, SiriusDecisions models and sales team support. Our teams can work with your existing marketing automation technology―Marketo, Pardot, HubSpot, Eloqua, ActOn and soforth―and either create and execute campaigns within your instance or simply create and post to your instance for your team to launch, all the while supporting your marketing with industry best practices. We also can support how your marketing automation connects with your SFDC/Salesforce platform.
The key is that our strategists work hand-in-hand in with our designers, programmers, production and analytics teams to provide a single-source, closed-loop marketing solution. Ultimately, this cuts down on communication points and time, and provides a unified solution that you can turn on and off based on internal or market demands, or P&L needs.
Digital content that performs
In addition to back-end solutions, our on-staff programmers, data analysts and interactive content writers and designers work together to develop user-driven content, resource portals, paid search, data, variable data, customized microsites and a host of other options that build upon traditional marketing solutions.
We've had particular success with PURLs—personalized URLs that serve up individualized content to each person on your on- or offline mailing list.
Transparent data management
At Kelmscott, our experience in print has easily expanded into data management, ensuring that we can acquire, assemble, clean and manage data effectively to support people-driven, technology-driven campaigns. When clients deploy PURLs, for example, our data analysts are able to identify the source of leads using our proprietary KC Dashboard. Fully accessible to clients with a password-protected login, the dashboard allows you to discover how recipients engage on each day of a campaign—when emails are opened, click-throughs, buying patterns, forward and share clicks. The KC Dashboard reveals a history of marketing interaction and encourages trend analysis that strengthens your marketing.
Through insightful data analytics, we have the ability to aggregate hundreds of distinct data points and translate that information into human behavior, trends and interest patterns—all to help inform more effective email marketing, online promotions and integrated campaigns in the future.
Marketing Plans and Strategy
Great successes start with rock-solid marketing plans. At Kelmscott, we've developed smart ways to apply a responsive, coherent, data-driven strategy that draws upon a wide range of marketing tactics to create a clear, synchronized conversation with your customer. Our team starts with your goals and your audiences and identifies the best, most cost-effective ways to reach them.
Based on deep discovery into your business and your audiences, we create detailed marketing and communication plans and calendars that help guide buyers further along the journey toward conversion. We rely on insightful lead and content scoring to support your sales team time- and cost-effectively.
Then we turn our creative and production teams loose, crafting personalized messages and executions that connect with and motivate your targets to act.
Talk to Kelmscott for marketing plans and data-driven strategy that connect with people at the right time, in the right ways, through their complex digital and offline worlds.